The Eat Game Awards is an initiative aimed at recognising and helping to develop game as a vibrant and modern addition to the British menu, as well as encouraging the British public to discover and embrace this valuable food source. The Awards identify and celebrate the innovators, creators and revolutionaries in the world of wild game.
Bringing together the best of the UK game sector, the Awards embarks each year on a national search to find the champions of British game to reward their success, innovation and passion in working with this natural countryside harvest.
Aimed at stimulating demand, interest and respect for the produce of the game industry on a national scale, the event promotes this unique, sustainable, natural British produce and highlights to the British public the field to fork ethos.
The Eat Game Awards looks to encourage people to experience and consume game, explaining where it can be bought, consumed across the country and prepared and eaten in the home. The categories reflect the ever-growing use of wild game from Best Farmers Market Stall to Best Game Restaurant to Best Small and Large Retailer selling Game.
The figures for game consumption which are building strongly have been aided by the adoption of British game by restauranteurs across the country– its revival in many modern and traditional restaurants should be widely celebrated. Given that 72% of consumers never eat game (Mintel 2016) the next step in making eating game in the home more attractive and accepted is a key focus of the Awards.